Meta Description Optimization: How to Optimization Meta Description in Yoast SEO

Your web page's meta description tells Google what it's about. This is a piece of HTML code that appears with your title tag and has a snippet in search results. It's also a great opportunity to include your target keywords to increase clickthrough rates.

A meta description may not directly affect rankings as much as other factors. But optimizing them for SEO can often earn you a higher click-through rate. In this article, we're going to discuss How to Optimization Meta Description Yoast SEO using the HTML code in WordPress. 

The optimal length for a meta description

It's usually between 100 to 150 characters. Google often cuts off meta descriptions that go beyond 100. Be careful, this makes meta description writing tricky. It needs to be long enough to describe your page, but sure enough to be easily read.

Lucky for you we know exactly how to write the perfect meta description and we're about to share it with you. Here's what you want to consider when writing.

  Write compelling copy  

Because the title tag and meta description both show up in the search results. Think about them like writing an ad. The title tag is like the headline and the meta description is your subhead. Show the reader what they'll get when they click on your webpage. 

  Use target and secondary keywords  

Somewhere in the meta description. Google often highlight or bold keywords in your meta description when user search, so using common key phrases here can definitely help you.

That's the key. Adding meta descriptions is incredibly easy if you've installed the Yoast SEO plugin, you would add a meta description in the same way you would add a title time.