Keyword Research for SEO: Keyword Research Tips for Beginners

25 Apr, 2022

If you're ready to conduct Keyword Research on your own, try out this eight-step plan developed by me. Keywords are words or phrases you type into Google to find a product or learn new information. As field professionals like us, they do research to find keywords that are popular on Google. Once we know what those keywords are, we add the web pages, blogs, and other types of content.

Brainstorm your Keyword

Try to think of what keywords people might use to find your business, and ask yourself these questions to generate ideas.

What phrases would you type in if you were looking for your products?
What categories do your products or services fit into?
What problems do your products or services solve?
What type of people do your products or services serve?
What questions do your customers ask before they buy?

Another way to get ideas is by typing your keywords into Google to see what appears and suggested searches.

Study your competitors

Study your competitors and an easy way to find keywords is to look at your search competitors' websites. Keep in mind that your search competitors are different from your normal competitors.

These are similar businesses that are ranking higher than you online. They may be in a different state or country you can find the site just type in your main keyword to Google and visit the URLs up the top-ranking positions. Title tags are usually good clues to strong keywords.

Use keyword research tools

That keyword research tool will give you many relevant choices. The keyword research tool is free to use all you have to do is type in a keyword phrase and click the view keyword research button. The results will include related keywords, arrange for estimated traffic, and what the people are paying on Google ads for those keywords.

Of course, if you want to get serious with your keyword research, you should invest in sophisticated tools like Ahrefs keyword explorer, Moz, or Semrush.

Consider Searching Intent

Do you know what content Google likes to rent? This is important before you create anything new, you might be surprised at what Google prefers.

For instance; You may notice that Google prefers ranking long form. How-to guides, tools or list any content you do create needs to be similar to the style of content that is already ranking for a given keyword.

This ensures the content matches the search intent and should rank well as a result.

Consider Trends and seasonality

We haven't even mentioned trends yet, but everyone knows certain products or services are more popular at different times of the year. When optimizing traffic, you also need to consider seasonality and trends.

Google Trend is a tool that you can use to view a keyword's popularity over time it's common for some keywords or topics to trend up or down over time.

You should consider trends and seasonality when crafting your SEO strategies.

Select your target keywords

At this point, you'll select a primary keyword phrase to target. It will be high volume and most relevant to your web page. This primary keyword is used for creating and optimizing your content. You could also create a list of long-tail keywords that relate to your primary keyword, which you can add.

Although these keywords won't drive a lot of traffic individually, the cumulative traffic that they send to your site can add up quickly.

Create your content and optimize it for SEO

Once you know what keywords you'll be using, you can create your content, and add these keywords to your web pages and blogs. You'll also want to do link building to boost your SEO. Remember, it may take several months or longer before you rank for the keywords that you are targeting, especially if they are competitive.

Measure your results

Here is the most important step in the process. Regularly check your web analytics to see how everything is performing. You can use tools like Google Analytics, and Google Search Console to analyze results and improve them.

Here are two key metrics to pay attention to;